Digital Marketing & SEO Training in Mohali
Businesses of every size need people who can bring in customers online. This course teaches search engine optimisation, social media, paid ads and analytics, with the focus on measuring what works.
- SEO
- Social media
- Analytics
What this course covers
You practise on real websites and campaigns at our Mohali office, guided by people who run digital marketing for clients.
Who it is for
- MBA, BBA and other students interested in marketing
- Business owners who want to grow online
- Content writers and designers moving into marketing
45 Days
An introduction to the track and the industry, with guided practice and a mini project. Suits early-semester students.
3 Months
A solid foundation in the track, with structured lessons and guided hands-on projects. Suits mid-semester students and beginners.
6 Months
In-depth skills, live projects, teamwork and a portfolio, plus career and placement assistance. Suits final-semester students and graduates.
Daily 1 to 1.5-hour classes by expert instructors, with a training certificate when you finish. Compare programmes
What you will learn
Module 1
Digital marketing basics
- • How online marketing works
- • Customer journeys and funnels
- • Websites and landing pages
- • Setting goals
Module 2
SEO
- • Keyword research
- • On-page SEO
- • Technical SEO and Google Search Console
- • Local SEO and Google Business Profile
- • Link building
Module 3
Social media marketing
- • Content planning
- • Instagram, Facebook and LinkedIn
- • Meta ads
- • Community management
Module 4
Google Ads
- • Search campaigns
- • Keywords and bidding
- • Ad copy and extensions
- • Conversion tracking
Module 5
Analytics and reporting
- • Google Analytics 4
- • Tracking leads and sales
- • Reports for clients
- • Improving campaigns from data
Module 6
Content and email
- • Writing for the web
- • Blogging for SEO
- • Email marketing
- • Using AI tools for content
The 45-day programme covers the first modules; 3-month and 6-month programmes go further. Ask for the detailed syllabus for your chosen length.
What you will build
- An SEO audit and keyword plan for a real website
- A month-long social media content calendar
- A Google Ads campaign plan with tracking set up
Roles you can apply for
- Digital Marketing Executive
- SEO Executive
- Social Media Manager
- PPC Executive
Longer programmes include portfolio, resume and LinkedIn support, plus career and placement assistance.
Digital Marketing & SEO: common questions
- Does digital marketing training include SEO?
- Yes. SEO is a major part of the course, covering keyword research, on-page, technical and local SEO.
- Do I need a technical background?
- No. The course suits students from any stream, including MBA, BBA and BCom.
Try a free demo class first
Visit us at 401, 4th Floor, F338, Nexa Tower, Phase 8B, Industrial Area, Sector 74A, Mohali, or call 76819 01280. Open Monday to Friday, 9am to 6pm.
